Search Engine Optimisation (SEO)

Pride of place is an important thing

Google is the gateway to the rest of the internet. The search giant handles 2.3 million searches per minute; that’s 40,000 people every second being connected with the answers they seek, the products & services they want to buy, and the businesses that sell them.

But your customers are lazy – most will click on the first result they see; the human eye barely wanders below the third-place item. If you’re website’s not ranked on the first page, they wont know you exist.

We can place your website exactly where it needs to be – at the top of the search engine results, directly in front of your customers (and above your competitors), generating a steady stream of leads or sales. Leaving you time to focus on what you do best.

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Find out how we can help your business grow.
No jargon, no obligation, great results.

SEO strategy and competitor research

As the saying goes, fail to plan, plan to...

Our job isn’t to get you to the top of every search, all over the world. Our job is to figure out exactly who your customers are, exactly where they are, and exactly what they’re searching for.

Our job is to find out how your competitors are optimising their websites, how (your potential) customers are finding them, how to replicate their strengths, and how to exploit their weaknesses.

This might sound brutal, but SEO is a zero sum game – there are only so many spots on the first page, and if your website isn’t occupying one of them, your competitors certainly are.

Once we have a concrete idea of who we’re marketing to, and who we are competing with, we can start optimising your website, and expanding your companies digital presence, safe in the knowledge that the work will bring a positive return.

Your customers are lazy - most will click on the first result they see. If you're website's not on the first page of the search results, they wont know you exist.

User experience and on-site SEO optimisation

Visibility is nice, but sales and leads are better

If you want Google to be friendly to your website, your website has to be friendly to Google. This means choosing the right keywords, writing clean code and making sure your site has all the other technical optimisations search engines look for in a first-place result.

But don’t forget that SEO is a means to an end, not the goal in its self.
Even if you could achieve top positions by stuffing your keywords into every conceivable text block on your website (hint: you cant), the effect on your bottom line will be a spectacular failure.

Our highly effective on-site optimisation involves a mix of technical knowledge, user experience design and sales copyrighting.
We can make sure you website attracts visitors, and turns them into paying customers.

Link building and off-site SEO optimisation

Your website isn't just judged on its content.

In a crowded market, all the carefully-picked keywords and thoroughly optimised code in the world won’t do you any good if your website has no relationship to the outside world.

At its most basic level, search engines treat links as votes – given two similar webpages competing for the same search phrase, the one with the most links from relevant websites will rank higher.

Of course this is a simplification – if you want a better understand of how this works, Wikipedia has a good write up on PageRank, Google’s original ranking algorithm.

But if you don’t, lucky for you our SEO team are intimately familiar with it, and the myriad other technicalities that go with its constant evolution.

This knowledge, combined with our industry connections, means we can orchestrate wide ranging link building campaigns, giving your website that crucial edge over your competitors, placing it at the top of the pack, directly in front of your potential customers.

SEO provides long term results

Your website should be a full time sales person

Search engine optimsation is not about tricking Google, or creating the perfect website configuration.

Its about identifying the elements that Google considers important for particular search results, and implementing them better than all the other sites competing for the same results.

Its about taking that steady stream of visitors, and turning them into leads and sales.

Get that right, and the results are dramatic. A well designed highly visible website works 24 hours a day, 7 days a week to promote your business.

How would that effect your business?

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Find out how we can make the web work for you.

Fill in the form, give us a call, send us an email; whatever works best for you.

Take the first step to long term business growth, and contact us today.

Get in touch

Find out how we can help your business grow.
No jargon, no obligation, great results.