Bounce back with website optimisation
Crucial here is the concept of a ‘bounce rate’ – the percentage of visitors who never see more than one page of a website before giving up. A high bounce rate means that all your hard work in bringing visitors to your site has been for nothing. They came, they saw, they left. Once you’ve lost them, there’s usually no getting them back.
But a high bounce rate isn’t the end of the world. Basic changes can yield startling results. In one case study, a website with a bounce rate of 86% managed to get down to 1.5% after switching over to a responsive, mobile-friendly design. This night-and-day transformation wasn’t a one-off either; other case studies reveal a similar trend – small modifications to website layout, content simplification and better load times can mean the difference between sale and no sale.
Our optimisation team will suggest, and make, all the changes you need to be sure that once you have your audience, you keep them. From technical improvements, site structure, and navigation, through to page layout and sales copy, we will make sure your website loads fast, is easy to navigate, and gets users quickly and efficiently to the point: a sale, a call, a decision.
