SEO strategy and competitor research
As the saying goes, fail to plan, plan to...
Our job isn’t to get you to the top of every search, all over the world. Our job is to figure out exactly who your customers are, exactly where they are, and exactly what they’re searching for.
Our job is to find out how your competitors are optimising their websites, how (your potential) customers are finding them, how to replicate their strengths, and how to exploit their weaknesses.
This might sound brutal, but SEO is a zero sum game – there are only so many spots on the first page, and if your website isn’t occupying one of them, your competitors certainly are.
Once we have a concrete idea of who we’re marketing to, and who we are competing with, we can start optimising your website, and expanding your companies digital presence, safe in the knowledge that the work will bring a positive return.