Your customers are on social media
Sounds great, but my customers aren't teenagers...
Audience demographics on the larger social media platforms are a fairly even spread, with the largest segment on Facebook in the 25 – 34 age bracket (26%), followed closely by those aged 35 – 44 (20%).
And they’re not just watching cat videos either – research conducted by the Chartered Institute of Marketing suggests that 62% of subjects frequently use social media when deciding whether or not to make a purchase.
This is a dramatic increase from 17% in 2014, suggesting that far from being an optional add-on for the technically-minded, a good social media presence is crucial for building trust in your brand.
At almost three and a half billion and growing by the day, this isn’t a market you can ignore.